As the title suggests, this is a resource that will teach you the proper techniques to use Twitter effectively. The author writes in a very non technical way so that everyone, even a computer novice, will be able to follow along. What I liked best about this book was how well organized it was. The author presents his material in a step by step guide. I learned so much from reading this and I have already implemented some of the advice and I have seen some very good results. My favorite chapter is when the author provides a very comprehensive list of virtually all the free tools that are available to help you get the most out of your micro-blogging platform. Many of these tools are automated so this will save you a lot of time and effort once you set them up. This book is very valuable to anybody who is looking to market or promote their business via Twitter. The resource will teach you how to target followers in your niche so your conversion rates will be much higher.
In closing, I recommend this to any new or experience Twitter user.
I just finished reading "Social Media Marketing; An Hour a Day," by Dave Evans and Susan Bratton. As a professional blogger I have embraced all forms of social media and I try to read as much as I can about the topic. I am happy to say that this is one of the best books I have read on this subject.
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