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Are both on-page and off-page SEO equally important for your website ranking?

On-Page SEO and Off-Page SEO are basically the two sides of a coin. Both are the most effective when we practiced. Because Google will use the ranking factors that occur on your pages and outside of the page or site.
Depending on your needs, you can sometimes focus on both SEO types. But, both On-Page and Off-Page SEO are equally important to your website ranking.

Factors that impact On-Page SEO:

Search intent:

Using the search intent in SEO is about discovering what the searchers want to get when they get in a search query and then the search engine provides that information. So the purpose of search intent is to provide relevance based on the behind search. Search intent is one of the strongest ranking factors in SEO.

Internal Linking:

By linking to other pages on your site from within your own content, you can help the visitors to find some additional background and context. It will do several times in the articles and links to more detailed guides that explain important details regarding on On-Page SEO AND Off-Page SEO.

Factors that impact Off-Page SEO:


The backlinks are the foundation of Google’s page rank, a mathematical formula that judges the value of a page. It is based on the number and quality of other pages that link to your blog. For a detailed guide about On-Page SEO and Off-Page SEO, the best SEO company in Chennaimay help to optimize your website and its ranking.

Search engines use reviews as a way to determine the quality of a business. The more positive reviews a business has obtained, the more likely it ranks high in SERPs. Reviews can also help to improve click-through rates (CTRs) and conversion rates.
For getting more information about On-Page and Off-Page SEO, please contact @ 7550186096