All White Ultra Boost Adidas

Originally released late last year, adidas’s UltraBOOST ST has seen sporadic releases throughout the past twelve months, debuting in a Yeezy Boost 350 V2 predominately blue colorway before getting black, grey, white and red looks in the months since. Now the supportive take on adi’s most popular runner is making a comeback before year’s end. Perhaps the cleanest version of the design yet, the kicks come in a clean combination Adidas Ultra Boost 3.0 of black and grey and couple a Primeknit upper with silvery Three Stripes branding and the usual white BOOST midsole.Fans can pick them up now from adidas stockists like Sneaker Politics for $180 USD.
After giving you a preview of the EQT Support Ultra PK back Ultra Boost Uncaged in November, we now have a closer look at the VINWHT/FTWWHT/CBLACK colorway. With an all Primeknit upper, the sneaker dons a “Support” lacelock, BOOST sole, immaculate stitching on the Three Stripes and a sock fit.Check out the images above and expect these to hit retailers like Yeezy Boost 350 Pirate Black BSTN Store soon.
The ‘80s was an era of overconsumption with its seemingly irrepressible outputs in technology, music and fashion. Needless to say, all aspects of life were vibrant and loud. To combat the Me generation, the ‘90s stripped away non-necessities — propelling the sense of Yeezy Boost 350 V2 Kids individuality as well as alternative media into the realm of popular culture. Recounting that minimalist approach, adidas marketing mainstay Robert Strasser and design guru Peter Moore spawned the brand’s “no-bullshit” Equipment line (EQT) in 1990. The pair desired to create a new department of sneakers that Adidas Ultra Boost championed founder Adi Dassler’s impactful modus operandi in creating silhouettes that were simple, functional and performance-based. As a whole, EQT centered upon a no-nonsense lineup of shoes and apparel that spans every sport imaginable from running, volleyball, basketball, soccer as well as fencing.From the get-go, the Ultra Boost EQT design process involved more elimination than preservation. It also continues to embrace innovation in all aspects, from the materials used to the technologies developed without ever compromising quality. Strasser and Moore introduced Torsion technology to the world which enabled EQT wearers to move the front Yeezy Boost 350 and back of their foot separately. Fledgling sneakers in the line touted the iconic brand insignia alongside a midfoot support system in which three pliable Adidas Ultra Boost Triple Black and lightweight strips wrap around the foot for an impressive feel and unmatched support. Nowadays, EQT is more tech-savvy than ever and it’s all thanks to the hard efforts of adidas Originals’ VP of Product, Torben Schumacher and VP of Global Design, Nic Galway.Schumacher first joined the brand in 2004, stepping into the role of Assistant Project Manager of Strategic Marketing and has relentlessly climbed each rung of the corporate ladder to Yeezy Boost 350 V2 Beluga earn his executive role today. On the other hand, Galway and his design team has made waves throughout the entire sneaker industry by creating some of the hottest silhouettes: the Yeezy Boosts, Qasa Racer, Tubular, Pure Boost, NMD and now, the forthcoming EQT Support 93/17. During Yeezy Boost 350 V2 Triple White Art Basel 2016, HYPEBEAST sat down with Schumacher and Galway to discuss core principles of the Equipment line, its ever-evolving design process as well as pivotal moments in the brand’s rich history and the ultimate purpose of its ongoing collaborations.