In sporting goods listed company, Li Nike Air Max Tailwind 6 Homme Ning is the worst loss of a business, March 19, Li Ning announced fiscal 2014 results, a loss of 781 million yuan, the third consecutive year of losses.
The good news is that already there is strong earnings data show that Li Ning Company has come out of the quagmire rotten performance stumble endlessly, 2015 losses of dawn has emerged.
From the point of view the situation ordering, Li Ning order book (excluding subsidiaries) were recorded in five consecutive quarters up to the third quarter of 2015 until the latest quarter recorded an annual growth of more than 15%; In addition, Li Ning in 2014 second half of the quarter, same-store sales to positive growth in the fourth Nike Air Max 90 Damen quarter of 2014 recorded a year on year increase in the number of units, which are to make Li Ning company in terms of revenue, particularly higher growth in the Nike Air Max 1 Femmesecond half.
2014 full year, Li Ning, the company's revenue growth to return to the track, increasing by 16 percent to 6.73 billion yuan.
Even so, there are still a lot of people talk about Li Ning, who has six simple reason:
1, response to public opinion, Li Ning coming labors
After the Korean-American Kim Jin-jun resigned as Chief Executive Officer of Li Ning Company, there was news that Li Ning will continue to invite a foreigner to helm Li Ning Company. However, insiders pointed out that Li Ning Company precarious internal individualist tradition, Li Ning, I only have the possibility to integrate all aspects of power, to achieve "a heart to a thought, an effort to Adidas Superstar Herre make."
For calls outside the company, Li Ning seems to listen, the Li Ning's latest public statement is: "The Board believes that Mr. Li Ning as the Executive Chairman and Acting Chief Executive Officer, to provide the Group with a consistent steady leadership, and particularly in favor of the Group's planning and execution of business strategy. The Board also believes that the current arrangements of the Company and the Shareholders as a whole favorable. "
For the sporting goods company, Li Ning has a world title, is the best spokesperson and the core assets, other companies and then money, then there competent professional managers, is only sigh nonetheless.
2, and distributors have a little honeymoon feeling
Before the quagmire into a loss, there are some on the part of the company's executives Li Ning distributors not cold.
www.residence-fontenay.fr Many of these distributors is a single store operation, low efficiency and poor retail store level operations, inventory aging structure, the image of the old store, affecting income-generating capacity, faced with the risk of operating losses and closed shop closed down. Li Ning would like to end with the goal of transformation, "do not take", not to be see also can not blame others.
Li Ning, the transition to high-end but the result is neither a "rich handsome", the original grass-roots market also lost a lot, to stabilize the situation, have with distributors try to "love."
In terms of consolidating cooperation with distributors, Li Ning, the company established the site manager and a plurality of micro-channel platform with store managers to contact, communicate and share business initiatives, knowledge and future retail trends, Nike LunarGlide 4 Heren store managers can take this platform to report directly to the shop operators situation, problems and product demand, upload photos, follow-store merchandise display.
Li Ning Company to engage additional set of "resource management platform," and found that the group warehouses, dealers and affiliates ╱ excess inventory shortage situation and make the corresponding plus single down orders, goods allocation, clearance sales and other decisions. For those poor sales of seasonal products, Li Ning Company initiative to channel these products off the shelf into the discount sales for shelf space vacated price stores sell selling products.
This is regarded as a distributor taught how to make money, Li Ning, the company's relationship with distributors will have more possibilities to the good.