In my thirty years as an advertising consultant, I ran into many businesses that could have benefited from an in-house advertising agency. Instead, they spent fortunes on various agencies that were more concerned with making money than helping the client. So perhaps it’s time to set the record straight and offer some advise to anyone that fits the following criteria. There are several types of businesses that could be better off if they created a small division to handle their marketing needs.If you have a product you manufacture, you are tops on my list. It’s your product and you should be controlling every aspect of the promotions. That includes: product development, packaging, logo design, national media placement along with trade publications, public relations and press releases, trade show booths, annual report publication and any supplemental support materials like brochures, spec sheets, and documentation.
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