The Role of SEO in Website Marketing: Optimizing for Search Engines" including the keywords
Creating a business website is just the first step in the digital marketing journey. The far bigger challenge is driving qualified traffic to it consistently to grow awareness, leads and revenue.
This is where search engine optimization (SEO) proves to be invaluable for any business with an online presence. It helps elevate organic visibility in search engines like Google, attracting high intent visitors without additional marketing costs.