Exploring the Home Fragrance Market Trends and Opportunities
The global home fragrance market is expected to reach USD 19.4 billion by 2030, rising at a market growth of 8.6% CAGR during the forecast period. Home fragrances are products that are used to create a pleasant scent in the home. They are available in a variety of forms, including candles, diffusers, air fresheners, and potpourri.
Market Drivers
The growth of the home fragrance market is being driven by a number of factors, including:
Increasing disposable income and rising living standards
Growing awareness of the benefits of aromatherapy