ShrishtiKapadia's blog

What if this Christmas, home could reach you no matter where you live? As December begins on the calendar, Christmas festivities, regarded the world over as a time for happiness and celebration, get underway. However, what do you do if you cannot spend time with family or lack essential holiday cooking ingredients? How do you recreate the sensations and tastes of Christmas celebrated by Indians in your overseas dwelling? OLRAA, the Indian e-commerce store operating in over 80 countries, has reached the heart of Christmas with its Global Festive E-Market.

What sort of feeling or image comes to mind when you picture the Christmas holiday? A lot of people spend the holidays with their family, decorating, and sharing good food, but Christmas is also celebrated in many other countries, and for many people of Indian descent, Christmas is celebrated with other customs. People often feel Christmas nostalgia when they think about and remember the traditions of their home country, but also feel a disconnect and crave the culturally significant Christmas foods.

When Indian families are separated all over the world, how do they recreate that warm, homely atmosphere during Christmas? How does it work if you do Christmas baking and make a grandma recipe with the large amounts of ghee and delicious spices, and sugar, and you do that abroad? Christmas and other holidays become wonderful and complete. All thanks to OLRAA, the online Indian grocery retailer. It is shopping as a heritage and love preserving celebration from any location. It is home.