Global Baijiu Market to Reach USD 242.9 Billion by 2036 Driven by Mid-Premium Adoption, Cultural Heritage, and Off-Trade Distribution
The global Baijiu industry is experiencing steady, value-driven expansion, anchored by deep-rooted domestic cultural traditions in China, growing premiumization trends, and increasing international interest in heritage craft spirits, according to latest insights by Future Market Insights. As China's national clear spirit, Baijiu holds a central place in business entertainment, festive gifting, and ceremonial social traditions.
