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Property Branding
When looking for a new brand, product, or service to take to market, a branding strategy is imperative. Your property branding needs to resonate with the buyer or occupant. It needs to underpin the performance, key features and attributes of the product or service you are set to market. Most importantly, it needs to be aspirational, inspirational and make your customers want to jump out of bed in the morning.
So, you want to build an eCommerce store? Or maybe you have one but are looking to turbo-charge it? Like becoming a DJ in the 2000’s when you purchased a MacBook Pro, today having an eCommerce store – thanks to the likes to Shopify, Wix and Squarespace – is something far more common than ever before. With the correct plenty of your product marketing strategy, you can create a successful online store for just about anything.
When participating in the world of B2B (Business to Business) sales and marketing, there are many elements that must be considered beyond that of B2C (Business to Consumer). If you’ve considered adding B2B email marketing services to your marketing mix, there are plenty of services to suit each need and budget.
The concept of a marketing mix promotion was first proposed in 1960 by E. Jerome McCarthy, in which four key elements of marketing were identified and mapped out for success. At the time, these were product, price, place and promotion. When McCarthy first created the concept, the emphasis was around products, as services marketing was a relatively new concept, however, the traditional marketing mix was adapted to include the all-important processes, people and physical evidence.
Real Estate Marketing Techniques
Marketing is too often misconstrued as an expense to a business’s bottom line, rather than what it more accurately is, an investment. When it comes to real estate marketing, you’re making an investment in your products, your services, your people and most importantly, your business and brand.
This often comes down to people understanding the importance and benefits of market, the different channels of marketing that can be utilised and the importance of websites and how they drive traffic.
