Utilize Actionable Org Charts for Impactful Account based Marketing
Over the last decade, Account-based Marketing (ABM) has become immensely popular among B2B marketers. The shift in the way clients look for B2B solutions has compelled them to change the way they approach prospective accounts. So, it considers the target account as a whole to be a “prospect” in account-based marketing. This includes all the key stakeholders, decision-makers, and influencers that will be involved in the decision-making process.
