They just ride on the coattails of the Olympic movement
Given the constraints that the IOC places on nike air max pas cher advertising, companies have to get creative. “In essence, they haven’t paid for the rights, or they haven’t secured the privileges to call themselves an official sponsor, ” said Martyn. “But for some reason, the public develops an association, because of the marketing campaign, with them to the Olympic Games. ”Over the years, there have been many cases of ambush marketing at the Olympics. And it is likely to continue, says Martyn.