Operational challenges are a major concern for small businesses which have limited staff and funds, but have to provide great services to survive and thrive. The client tracking tool considerably affects the bottom line of any small business.
A Forbes article claims that recent studies have shown a 29% increase in sales of companies which utilize the CRM system fully. This is where the role of CRM consulting companies comes in. They help small businesses make the most out of the CRM and improve the customer service practices. Here are a few ways in which they help achieve this from CRM.
• Systematic business activities
Small businesses may claim to be managing the business emails, task management systems, and calendar systems, but the fact is that the larger picture of the business is missed out if all this information is not organized in a single system. The CRM integrates, maintains, and manages all these activities and much more on a single platform providing unforeseen business insights that help the business succeed.
• Client management and profitability tracking
The CRM makes the client database of a business more visible. CRM consulting companies can help small businesses contemplate different approaches to formulate better plans and thus plan for long-term profitability. They also ease the work of business accountants as they don’t have to burden themselves with tracking billing processes and are free to concentrate on other client-focused activities. Moreover, the speedy bookkeeping system offered by CRM generates precise financial reporting, which is a decisive process in the corporate value chain.
• Sales strategy formulation
One of the major concerns of every small business is losing income by targeting the wrong clients. Also, a business needs to know things like availability of clients for a quick call-back, interest of prospects in the businesses’ products and services, clients presently on hold. CRM consulting services such as Dynamics CRM consulting services help you access this information and provides extremely valuable and intelligent insights on future sales trends through client administration programs.
Small businesses can use the CRM to make calls, contact customers or prospects and leads through emails or SMS. The data of all customer related information and their current status is easily updated in CRM and maps the customer journey to help a business avoid following up on cold leads and alternatively mature the hot ones. This helps a business alter its present corporate sales strategies to drive higher revenues.
• Data loss prevention
Storing all your business and client relationship info on your laptop or desktop involves the risk of damage or theft. CRM systems such as D 365 not only keep a record of your data but also protect it from being lost. The Dynamics CRM consulting services guide small businesses to keep their business data safe on the cloud.
• Comprehensive metrics
CRM consulting services help businesses to build a system to store records of successful conversions of leads-to-customers over any period of time, obtaining quick data of conversion ratio and insights to help sales reps reach new clients as well as instant metrics on several other aspects of a business to generate need-specific reports. While these stats may be obtained using Excel formulas in spreadsheet, there are high chances of making mistakes during calculations. This ultimately helps in business growth.