People-based marketing is becoming marketers' favorite because it enables highly targeted and personalized marketing efforts. By focusing on individual customers and their behaviors across various channels and devices, people-based marketing allows for more accurate audience segmentation, personalized messaging, improved customer experiences, and better ROI. It helps marketers build stronger connections with customers, enhance engagement, and deliver more relevant and timely marketing campaigns.
Read the blog: https://www.binarydemand.com/insights/b2b-people-based-marketing/