You are here

What is Website Navigation and Structure

Website Navigation may be a hot topic in web design and development. Without a user-centric and well-thought-out navigation strategy, your website will lag behind the reminder. Users got to navigate an internet site before they will digest content, engage with the brand, or maybe contact the corporate. Outside of website visitor experience, web navigation is important to SEO because it gives your site a structure and helps search engines, like Google, understands your site and what information it provides searchers.

Website navigation is that the process and elements of navigating networks, websites, or apps on the web. All the resources online are generally linked with hypertext or hypermedia. You’ll use this technology once you insert hyperlinks into an email or a blog. You’ll not have realized it, but hyperlinks also are the technology behind dropdown menus that won’t navigate over 70% of internet sites.

Types of website structure-

There are 3 basic sorts of website structure: linear, hierarchical, and matrix. The linear structure is when an internet site goes from one page to a subsequent one line. This sort of structure is merely used by Scottsdale Web Company who considers this as a useful thing for very small and narrowly focused websites, like a corporation that sells one specific product or service. An internet site that has quite five pages should avoid this sort of structure.

A hierarchical data structure is that the commonest sort of website structure. A hierarchical layout will resemble a tree with a narrow base that branches wider because the tree grows. The bottom typically consists of a homepage that links to main subject pages via the most menu then branches to subcategories using the submenu then on.

Matrix structure allows users to work out their own path through a website's content as all the pages are linked to every other in numerous ways. Matrix web structure takes full advantage of hypertext principles and relies heavily on search engines for better user navigation. This website design is unpopular among businesses, associations, and banking websites because it forfeits all control over the user journey and may cause elevated levels of user frustration from both front-end users and backend administrators. The foremost well-known example of a matrix structures website is Wikipedia, which may be a special sort of website with an easy goal of sharing information online for free of charge. The most popular platform Wikipedia also relies on search engines to tug results and allows users to update and generate content.

Final Thoughts

Website navigation is not similar for all, it may work for some websites not work for others, but Custom Web Design Company use several ways to determine if the site web navigation is successful or not. Some of the important metrics you must look at are-

• Bounce Rate

• Average Page Session

• Click-Through Rate

• Page Traffic

Other metrics can help you get poor page navigation. But these are the four best metrics to examine where your website navigation is today and where it can be improved in the future.

For more help consult with award winning Web Design Companies in Utah like Your Design Guys!