How often have you come across instances where there were fake goods being sold and knockoffs available in the market? Unfortunately, the presence of counterfeit goods is a reality that is hard for the original brand creators and brand owners. Not only that, imitation counterfeit items take away part of the market from you; they make your original brand less trustworthy. Hence the need for security printing to ensure that your brand is considered genuine.
Well-known brand names of luxury products like shoes and jewelry, prescription drugs, and beverage companies producing internationally-known brands of alcohol are relevant examples. These are all vulnerable and prone to falling victim to counterfeiting and cheap fakes in their name. Security printing is a technique that ensures your brand cannot be easily copied or reproduced by untoward elements. It assures your customers of the genuineness of the goods that they are purchasing.
Security printing is a great way to assure the authenticity of your brand and avoid cheap knockouts in the market. But, there are specific industries where the brand and its logo are more prone to plagiarism and the creation of fake, cheap, and untrustworthy products. These ultimately tarnish the original brand name. In some cases, like consumer goods like alcohol or medicines intended to make people healthy, cheap knockoffs can have disastrous results. This further adds complications by way of litigation and legal battles. Not to mention the damage done to your brand and business.
Importance of security printing
Spectra harping upon and repeating the same points of view over and over again to establish how critical security printing is nowadays. More so, with people undertaking online shopping. Their purchases are based on product images more than the actual product itself.
A great technique of security printing is using holograms and holographic images. Spectra team undertakes security printing of the highest caliber and authenticity. With team spectra, your brand and logo are in safe hands. All your security printing requirements will be met by custom Holograms, thermochromic inks which respond to heat or contact, barcodes and modulus numbering. Visit for more details!