Whether someone is a full-time web designer working with a website development company or a freelancer, the ability to work independently is among the top demands of employers and clients. As long as they are interns or trainees, they can approach any senior whenever assigned a new task. Once they get promoted, they're supposed to do things alone without someone's help. For this, they must be aware of important things to remember while building a website.
In today's era, every business starts with a website as online visibility has become essential. Nobody looks for a shop offline these days. All we do is to search on Google and contact the business with our requirements. Therefore, building a business website comes with a lot of responsibilities. In this article, we have mentioned a few basic things that web design professionals must keep in mind while building a business website.
Starting with an easy domain name
Developers must pick a domain name that is impressive and also useful for SEO purpose. A domain name which is also the website address must be easy to spell. As it is the entry point, keeping it difficult to remember might be a big loss. We tend to remember websites that are short and easy to pronounce and remember. That's how we visit them again and again.
The best thing to do is to look around and find the top names in the industry they're designing a website for and then choose a name with similar length. Clients prefer a website development company or freelancer who can also offer consultancy rather than just following commands.
A secure hosting service is essential
A website hosting service providers websites with the essential technology and service required for viewing it on the internet. The domain name has to be connected to the host server so that it is available for users to visit and use. There might be tons of options to choose from with their prices ranging from low to high. The price is decided based on the technology used and the performance of the server.
Sometimes, freelancers choose to go with a shared server just save a few bucks which is indeed a wrong practice. A shared access simply means the server is used by more than one customer which makes a bad impact on the site's performance. It is also not a good practice for security reasons. The best way to save money is going for an annual plan as hosting providers offer great discounts on their annual plans.
Creating an engaging UI
A business website must have a clear user interface, even if it is a small website. A clean, clutter-free UI not just makes a positive impression but also reduces the loading time of the site. There are a few things that help create a great user interface including but not limited to beautiful graphics, clear fonts, intuitive navigation system, proper CTAs, and soothing colors.
Designers working for a website development company must understand the importance of a beautiful website which loads fast. It seems to be a difficult combination but it resembles usability and hence cannot be missed. There are some tricks like compressing and optimizing graphics that can help.
Making it search-friendly
Websites must be built in alignment with Google algorithms so that they are easily visible in search results. The more optimized a site is, the more traffic it is likely to receive. It largely depends on the website design and content published. Every website development company follows the international design standard as they appeal to the global audience while keeping the site in top search results.
There are many SEO practices that can be implemented. Starting with keyword research can be a great idea. Reducing the loading time and providing internal links, social media links, CTAs, and positive reviews are the other things to be done.