Why You Should Consider Listing Your Small Business in an Online Directory Apart from the concept that online business directories will increase the amount of exposure your website gets and help with your SEO strategies, they are also a very effective way to directly target potential customers. Places like those make it easy for online users to find something they want. According to a study performed by Burke, 8 out of 10 people will use a print or online business directory to find companies or products they are looking for. The same study also suggested that 8 out of 10 people who use these directories to locate a business do so with the intent to purchase a product or service from them. This is a very effective form of targeted advertising. The customer already needs or wants your product or service and you can directly target them by listing your website in an online business directory.
Another reason why you should consider listing your small business has to do with your return on investment, or ROI. Since the potential benefits of getting increased website traffic are great compared to how much you will have to spend to list your website in an online business directory, you can see a great return on your investment in the form of increased revenue. You also want to keep your brand and your company name in the minds of consumers at all times, which is something else that an online business directory can help with.Even though listing your website in many online business directories will improve your website's exposure and SEO ranking, it is not effective to just SPAM your website into every single online business directory you can find. You will want to take some time to consider which specific site will give you the best ROI. The best option is to find a great combination of directories to join. If you run a small business, the best place to start may be with a local directory. This is because most people will search for businesses in their area they can patronize. Local market and niche-specific online directories can offer extremely targeted advertisements to potential local customers.