Unified Communications as a service (UCaaS) is a communications model that promotes simplified interactions and supports various functions like Unified & Instant messaging, Telephony, Reporting & Analytics, Meetings, etc. Gradually, UCaaS, a cost-effective & secure communication solution, has become a critical component of digital transformation among organizations since it offers flexibility, scalability, & versatility in their communication channels. Hence, several organizations across Latin America are actively adopting UCaaS models to enhance communication & collaboration among users.
According to MarkNtel Advisors, the Latin America Unified Communication as a Service (UCaaS) Market is likely to witness notable growth in the forecast years, 2022-27. The most prominent factors driving the market are:
- Acceleration in video conferencing & communication practices
- Need for better solutions among end-users to access multiple devices & crucial services remotely
- Mounting adoption of unified communication services for improved organizational productivity, enhanced internal communication, and cost-effectiveness
Considering these aspects, several companies are actively participating in the market. These leaders include Avaya Inc., Zoom Video Communications, Sencinet, Orange Business Services, Cisco, Google, Microsoft, NTT Communications, Mitel, & LogMeIn.
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Among various End-Users of this market, the Consumer Goods vertical is likely to attain a significant market share in the forecast period, mainly due to the increasing need to enhance customer experience through cost-optimized & collaborative communication tools.
Geographically, Brazil is projected to dominate the Latin America UCaaS Market with the largest share in the forecast period, owing to the active participation of the market leader Avaya in the following ways:
- Introduced Avaya OneCloud Solution for UCaaS & CCaaS in Mexico, 2019, to provide organizations with superior communication channels in an automated & convenient way
- Continues to observe increasing adoption of its OneCloud solution across different end-user verticals
Hence, all the aspects cited above indicate that the Latin America UCaaS Market is likely to generate remunerative growth opportunities for the leading players and grow substantially in the years to come.