Nike whether to give up and cooperate with the length of time the athletes are not directly related. Of course, Nike was reluctant to give Tiger Woods, Nike Golf brand will certainly consider the 13-year partnership with Woods, in this context, to what extent Nike Air Max 1 Femme can withstand Nike golf with Woods split? But Nike will not be "kidnapped Time . " Armstrong had it for 10 years of cooperation, but it comes to doping scandals and deception, as the break-off.
Of course, Tiger Woods, Nike has not yet abandon, but business is business, recharge the endorsement pricing is inevitable. In 2010, Woods endorsement of Nike cost fell 50 percent, from $ 20 million in 2009 fell to $ 10 million in 2010, citing very clear: Nike need to punish their indecent behavior, for two consecutive years penalty deduction him Part endorsement fees.
To sum up, on the one hand, Nike "elite Nike Air Max Classic BW Femme sport" brand positioning, must meet the requirements of its spokesmen and evaluation of mainstream morality; on the other hand, its advocates "Sport" and "personality" brand connotation, but it can accommodate certain failure, mistakes, mistakes - which includes both on the field, including Nike Air Max 1 Dames the athletes personal life.