After a pair of running shoes sold, the company Nike Air Max 1 Femme is no longer anything to do with the brand, no one knows users to buy these products in the end after how to use them, whether it is as an everyday dress, or really every day to run. Even able to purchase frequency by repeating infer a consumer is not equipped exercise habits, but his exercise habits what is the brand they still do not know.
But for Nike, via the Internet product of continuous efforts, it is a real understanding of the user's exercise habits, including the user's exercise frequency, exercise time, and location information, and so on. These data were hidden great value.
First, it can achieve a more accurate advertising in the future. Large amount of exercise the user must be the core of the sports crowd, the demand for sporting goods and more vigorous. In fact, the current Nike + Running products already disguise Nike Air Max 90 Dame the existence of such functions. Users can mark their own shoes to wear after the completion of each run, a pair of running shoes when the time has ran 300/500 km, functionality is compromised, that is, to the purchase of new shoes right away.
Secondly, from a user's geographic information moving among sports people which can be found in the area is relatively concentrated. Thus, the future of Nike can open this information to their agents, the agents optimize store location, and guide them to organize promotional activities on a regular basis in the sports crowd concentrated area.
Again, the user's motion data can help designers and product managers to design a more fit consumer demand. Nike running shoes product director in an interview had said, they Nike Roshe Run Dames learned from the Nike + on a large number of users are running at night, it will Nike Air Max Thea Homme be more interested in joining in on the product of reflective material. Imagine the future with Nike to further understand the user information such as height and weight when combined with location information of the user movement, Nike will be able to more effectively allocate their production capacity, as well as the laying of the product in stores in different regions. In the future, the store did not fancy a product to suit their size embarrassment will be gone forever.
From a more macro perspective, one day, when a further increase in the size of Nike + users when it can even help Nike predict market movements. Currently, Nike + global community of registered users has reached 18 million, by some mathematical model, Nike can actually understand Nike Roshe Run Damen the movement of the user changes. For example, when the total amount collected from Adidas Neo Homme the users showed a downward movement of the time, it should be appropriate to control production capacity, and invest more resources in marketing.
These are not all far-fetched fantasy, of which a considerable part is indeed taking place, or will soon be realized, but for Nike, now or bulkhead fortune stage, no need with opponents trumpeted their methodology.
Internet perspective view, Nike is doing right now is in fact a low-level campaign to build the ecosystem, to help more consumers develop exercise habits, so that sports truly become an indispensable part of life. Such a move not only to Nike in their favor, in the long term, the industry can enjoy the benefits brought by Nike Internet strategy.