Trademark is an important asset of any business. It helps customers to identify the authenticity of the product and protect from the fake sellers. Following points must be considered before applying for a trademark.
Find a unique name for the brand
The unique brand name is very important. It will be used to identify your products and distinguishes from the competitors. If the name is not unique and similar to any other brand then people will get confused. Even it can be a blockage at the time of registering the trademark. Trademark may be objected at the time of registration. Hence the brand should be unique or it can be combination of words.
Check the availability with the expert
Once the brand name is fixed before finalization, one must check whether it is available or not. Trademark ministry has provided a public search option where one can check whether the name is available for registration or someone has already registered or applied for the same. It is always better to get it check through the expert.
Design a logo
When the brand name is finalized, it’s time to design a logo. It is not mandatory to have a logo for trademark registration. But if one want to apply along with the logo then it will be necessary.
Apply for the registration
The final step is to make an application with the registry. A trademark attorney can easily make the application with the required documents. The process of trademark registration is quite long as it includes various stages. If the application is processed straight through without any objections then it can be registered in around 6 months.
To understand the process of trademark registration read our blog how to register a brand name or a trademark in India?