Building a brand is a crucial part of a successful business strategy. A brand is more than just a logo or a name, it is the overall perception that customers have of your business. It is what makes you different from your competitors.
One example of a brand with a powerful marketing strategy is Nike. Nike began its journey in 1964 as Blue Ribbon Sports, a distributor of Japanese athletic shoes. In 1971, it rebranded as Nike and launched its first branded product, a soccer shoe. Nike’s marketing strategy has focused on inspiring athletes. They have used powerful messaging with consistency and collaborations with well-known athletes to reinforce this message