This life philosophy resonates with followers of local kiwi fashion label Euphoria Design, which is devoted to creating cutting edge clothing for the modern woman.
Dark and complex, with a whisper of femininity, each collection has been meticulously designed with the confidence that style can be attained at any size. Constantly challenging traditional attitudes, Euphoria celebrates diversity and authenticity.
Euphoria is now on the search for ten women who embody confidence to be part of their ‘Confidence is Beautiful’ campaign featuring a nationwide Facebook competition. Winners will be invited to a photo shoot in Auckland and will model a complete Euphoria outfit from their exciting summer 2016 collection. These ten chosen women will front Euphoria’s advertising campaign, winning the opportunity to feature in one of the country’s leading fashion movements.
The team at Euphoria are looking for women who know how to stand out in a crowd. They envisage entrants to be women who effortlessly represent the diversity of the Euphoria customer and are between sizes 10 and 24. The photoshoot will be a celebration of the beauty of every woman.
The fashion label are counting on family and friends of current and potential "Euphoria women" who think they know someone who has what it takes to model Euphoria’s Summer 2016 collection. Candidates are required to go to Euphoria’s Facebook page and enter the competition which involves uploading a full length photo and a short bio. Entries will be tagged and online ‘fans’ will be encouraged to vote for the candidates. Votes count towards the final decision but are not final. Euphoria are looking for body confident woman with style and attitude.
Designer and owner of Euphoria Design, Monique Angus, particularly encourages women who already wear Euphoria clothes to enter the competition and take up the opportunity to represent the brand, "Beauty comes in all shapes and sizes. Every body is beautiful", says Ms Angus.
"Our clothes are designed to enhance the beauty, and individual spirit of every woman." says Ms Angus.
"Euphoria women want clothes with an edgy sophisticated femininity. They want great texture and detail and to wear pieces that reflect their individuality. Creating Euphoria for me is not just my job, my work has never been about having a career in fashion. It's about believing in something. It’s about caring and empathising and wanting to create the best I can for my Euphoria customer, to design clothes that make every woman feel great from the moment they try them on. My designs celebrate every body and every body is beautiful", she says.
"I urge all women to join our ‘Confidence is Beautiful’ movement", says Ms Angus.