About eight years ago, nearly sixty years, the Chinese-American Chen Weili signed a US Nike Air Max Thea Dames athletic shoe company called SKECHERS brand of. Now he is SKECHERS China Limited, CEO of SKECHERS Hong Kong and Southeast Asia Limited. "The company is now in the United States is second only to the second largest footwear brand NIKE." He proudly declared to reporters. He and his partner intend to in the next three years to open stores in China to 4000. Under this plan to count, SKECHERS in China needs to open 1,000 new stores per year on average.
"The store opened in Huaihai Road Crawford inside." Li Sijia bought the first Nike Free 5.0 Dames double SKECHERS should already be a dozen things before. At the time, she was very familiar with this brand, only know the counter inside voice "Britney" Spears. "Think about the brand of shoes and filled with Adidas, Nike, something different. And always think Adidas, Nike, a bit like a boy wearing." Li Sijia based on the "reverse thinking" to buy a pair of shoes with S logo, None of her classmates know this brand, which makes her very proud, has since bought two pairs. After 2006, with Crawford's exit, this she is not very familiar with the brand seems to disappear.
But, fortunately select enough, there have been a steady stream of new brands into the market.
October 2007 18 Willie and the United States formally signed a contract SKECHERS. "Before a company Kunshan agents, but the market has not been done." Willie took Nike Free 5.0 Homme over the business before the agency, the formation of a new SKECHERS Chinese companies, "In China, I (the company) is SKECHERS . "
"Because the same international brands, we and other international brands more than slightly. Outset and CONVERSE, NEWBALANCE, PUMA ratio, now we have Nike Air Max Thea Herre them pulling away." Chen Weili not mistaken. In the United States, was born in 1992 this footwear brand companies are already among the second tier, although it has also been chased from UnderArmour other brands, but now it seems, it's performance is not bad.
After eight years of development, as of July this year, SKECHERS in China a total of 1,020 stores, of which 20% of outlets. "The end of the year 1400 will be open to." Willie said.
Compared to 4000, 5000 to open the home frequently sports brand, the market share is really not that much.
However, Chen Weili not worried. He acknowledged SKECHERS shop fast enough, because "at the beginning of two years, I have been doing myself (Direct). I only after a shop profitable, before opening a new store."