E-commerce is so successful because
* Increasing adoption of devices like smartphones, and laptops has contributed significantly towards ecommerce growth. Moreover, 4G-enabled smartphones are available in the market at highly affordable rates.
* Nowadays all people have smartphones with internet connections. And it has become necessary for school students to old people. So, everyone visits one platform.
* The consumer's buying behavior has evolved especially in tier 1 and tier 2 cities compared to rural areas. Nowadays people are comparing the price and design of the product by sitting in one place.
* E-commerce platforms are user-friendly anyone can operate them easily and language is also not a barrier because a language change option is there in the apps which helps for more understanding to the people.
* Before ordering the product people can see the ratings and reviews of the product and after buying the product if they find any default they can return it within a particular time.
* The Indian economy largely runs on a liquid cash basis. Most Indians do not trust to make payments online because online transaction is a relatively new concept here. Also, payment gateways have not been very effective due to the high transaction failure rate. This made it imperative for e-commerce companies to introduce cash-on-delivery. The launch of digital wallets like Paytm, Phonepay, and Airtel Money has instilled a level of confidence among consumers and is finding rapid acceptance.
* People can see what is the position of the product by seeing the tracking system. This kind of shopping can do during free time. There is no need to spend more time on shopping. It values people's time and it is conventional.
* The competition in ecommerce has become too intense with leading players adopting aggressive selling strategies. Most e-commerce companies are capable of spending big. They offer deep discounts and free delivery for customers Since having an online store instead of a physical store saves money and resources, businesses are more able to offer these discounts. All this is being done to acquire the majority market share.
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