Fear of failure. "That diet sounds way too Okinawa Flat Belly Tonic hard for me. I'd mess it up for sure." No one wants the shame or embarrassment of starting yet another plan and quitting half way to the goal because you hit a wall. Forget about previous outcomes. You may not have been ready. The plan may have been right for you. Honor your present self and not your past. "I am strong and capable."
Fear of success. "I've always been the funny, fat girl." or "I don't want to become 'that guy' that always posts his workouts or takes pictures of his 'healthy' meals." Having success may put you outside of your comfort zone. It may be hard to picture what the new you will be like. People will notice your success and you may not be confident enough to deal with the attention that brings. Friends may be jealous, spouses may be resentful. It's OK to prioritize your health, self-esteem and wellness. Everyone deserves health, happiness, positive relationships and a positive attitude.
Build new habits. "I always go out for happy hour after a long week at work. I deserve it." If food is your reward, your comfort or your escape, it's time to create new habits. Your food is your fuel for optimal performance, nothing more. Eating crappy food is a punishment, not a reward. Start small and be consistent: drink more water, get to bed on time, order club soda and lime instead of wine at happy hour. Small incremental changes become the big changes over time. And don't forget to applaud your successes along the way. "I feel great when I wake up and am ready to start the day."
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