I know you are asking yourself "what does this have to do with real estate?" Well nothing and everything! While Ms. HOPA's marketing ploy does not apply directly to real estate; we can learn some invaluable organic marketing lessons such as:Be Creative- Marketing does not always have to hit you in the pocket book. A simple yet effective organic marketing plan can bring in an overwhelming response (see HOPA girl). Use Social Media-HOPA girl's success was due to posting her organic marketing plan on several media platforms such as Facebook, Twitter, and blogs. This quickly expanded because the content was creative, amusing, and unique which captivated readers to share with their friends, who shared with their friends and so on.
Be Unique-Like the aspiring actor there are thousands if not millions of agents and brokers trying to stand out to get the next dream gig or client. Most actors mostly use the same techniques in hopes of getting noticed such as having headshots done, going to numerous casting calls, and bombarding agents trying to convince them that they are the next Angelina Jolie or Brad Pitt. Likewise real estate brokers and agents promote their own headshots, attend real estate conferences, as well as overwhelm potential clients with tiring email blasts and direct mailers. While these techniques are not bad in concept and sometimes must be done to stay competitive; they lack the creative attributes to separate themselves from the pack.
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