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In the current Digital Marketing environment where new trends can be implemented in the next few minutes, it is advantageous to be as current as possible; or simply necessary. It remains significant for marketers especially in the current generation to keep learning about the new trends in the digital arena for their campaigns to have relevance and impact. Here’s a guide to staying abreast of the rapidly changing digital marketing trends:

What is Content Marketing?
At its core, content marketing is a type of Digital Marketing Strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable actions for customers. Other than advertising, content marketing introduces your brand educates the people, creates brand awareness, and lays a foundation for future sales. It redefines selling as sharing valuable information, something interesting, or even inspirational with potential buyers.