90% of all the information transmitted to the brain is visual. Moreover, the majority of users on the Internet have a very short attention span and prefer engaging video content over reading. An animated product video is a great approach to demonstrate how a product works in just a few minutes. It elicits emotions, persuades and convinces your audience to take action.
In contrast to live-action explainer videos, animated product videos give you the freedom to simplify difficult ideas or processes using any environments, characters, and images you can imagine. Over the years, it has become a marketing craze because of its perfect blend of art and technology that are used to showcase a product in action. Here's what the numbers say:
Greater message retention - Viewers can retain 95% of a message when seeing it in video format, compared to only 10% when reading it in text style.
Better ROI - According to a study, 74% of marketers believe that animated video has a higher ROI than static graphics.
(Stats Source: Hubspot)
What is an Animated Product Demo Video?
A product demonstration video is a live display of how a product or a service works in order to educate your audience. For instance, showing how to use software, setting up a new device, or explaining a hard topic. It is the most cost-effective marketing medium to solve the viewer's immediate problem, leveraging illustrations and engaging narratives.
Simple is best when it comes to product videos. Demonstration videos typically last 30 seconds to one minute. It's enough to show a product in action and point out all of the qualities that the audience should be aware of before making a buying choice.
Why Do You Need Animated Videos for Product Demo?
Product videos are perhaps the best way to nudge customers into the last stage of the buying process. Not only do 2d/3D animation videos demonstrate what the product or service does, but they also show how it can solve the client's problem and why it is the best option.
Sounds basic, right? However, you'd be surprised at how useful animated explainer videos can be. Here are a few reasons why animated video production and marketing should be a part of your product strategy.
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