Here in the UK, we don’t merely claim to love our dads – this is evident in the statistics. According to data from Statista, UK retail spending on Father’s Day was estimated to reach around £986 million in 2022, and that figure has been steadily climbing over the years.
So, if you own or run a small business in the UK, there will probably be plentiful opportunity for you to scoop up sales from Father’s Day shoppers in 2024, too. This year, Father’s Day falls on 16th June – the occasion is traditionally celebrated on the third Sunday of that month.
What, then, are some of the ways you can maximise your business’s chances of getting more Father’s Day-minded customers through your (physical or virtual) doors? Below, we have set out some of our favourite tips.
Appeal to those who will actually be purchasing from you
Although plenty of men out there will naturally be buying Father’s Day presents for their own dads, a significant proportion of the individuals that visit your high-street or online store at this time will almost certainly be women and children.
So, be sure to consider how you present your business – and its products and offers – to those shoppers. For example, a female visitor to your spa may be likelier to buy that Father’s Day treatment for their dad if it is half price in the event of them spending a certain amount on spa experiences for themselves.
Put together Father’s Day gift sets, bundles, and hampers
No one will know more about your own business’s products or services than you. So, why not make your offering even more distinctive by assembling a range of Father’s Day gift packages, bundles, and hampers? You could base them on different “types” of dad – the outdoorsy dad, the bookish dad, the dad who is always on his motorbike, and so on.
For packaging up those hampers in ways that look great while genuinely protecting the contained items, give some thought to our hamper tissue at Shredded-Paper.co.uk.
Our shredded papers are available in both straight-cut and zig-zag-cut forms, as well as in an astounding variety of colours. This makes it easy to coordinate the colours you use with the items contained in the hamper.
What about using our Gorgeously Green, Lime Green, or Green Zig Zag paper for a gardening-themed hamper, for example?
Weave storytelling into your Father’s Day content
With Father’s Day being sentimental by its very nature, you shouldn’t be afraid to tug a few heartstrings with your marketing at this time.
This could be a great chance to invite your customers to share their Father’s Day stories, whether they do or don’t involve your products. Pick out some of your favourites for a “spotlight” on your brand’s social media pages, perhaps with prizes for the “winners”.
Now is the time to stock up on hamper tissue and other essentials for your business ahead of Father’s Day. Don’t forget that here at Shredded-Paper.co.uk, we offer free shipping to most UK mainland postcodes!