Martin2026's blog

Building a Minimum Viable Product (MVP) is a critical milestone for startups, it’s the first tangible step to validate an idea, attract early adopters, and secure funding. For non-technical founders, however, the decision to build an MVP in-house or outsource it can feel overwhelming. Both paths come with trade-offs, and understanding these nuances is key to making the right choice for your startup’s unique needs. Let’s break down the factors early-stage founders in the U.S. and U.K. should weigh.

An effective MVP validates hypotheses - not just ships features. Many founders prioritize speed over insight, building products users tolerate rather than seek. The real challenge lies earlier: translating vision into testable assumptions and designing feedback loops that reveal truth.