The Ultimate Guide to Press Release Submission
Introduction
A press release is a brief statement about a new product, idea, or event. It's an easy way to get the word out about your business and its products or services. But creating effective press releases requires more than just picking an interesting topic and writing about it. You need to know how to write well for different media outlets (radio, TV, print) so that your message gets through.
What is a Press Release?
A press release is a news announcement, typically issued by companies or organizations with the goal of informing the media and public about their latest developments.
Press releases are frequently used in the business world to promote submit press release online new products or services and draw attention to events at specific locations. They can also be used as part of a larger marketing campaign aimed at increasing brand awareness among potential customers.
How to Write a Press Release
- Use the present tense. The present tense is the best way to communicate your message because it's more impactful and engaging than past or future tense.
- Speak in active voice. This means using "I," not "it." When writing press releases, you want your words to sound like they're coming from someone who is speaking directly with the reader; this will make them more readable/engaging!
- Use simple language that can be understood by everyone without reading too much into it (i.e., no jargon).
- Don't use long paragraphs: keep sentences short so they're easy to read and digestible!
- Bullet points are good ways of getting across important information quickly without having people scroll through pages upon pages just looking at text boxes filled up with words that don't mean anything when read by themselves."
Writing the Release
- Use active voice. The most important thing to remember is that you want the release to be as easy on the eyes as possible, so it's best to keep your sentences short and simple.
- Use short sentences. You may have heard this advice before, but it can't be emphasized enough: use a lot of short words! This makes your writing easier for readers to understand and submit a press release will help them read more quickly when they're scanning your content for key information or ideas that could be useful in their own work (or just another way of saying "reading").
- Use short paragraphs. Keep things moving along by breaking up long blocks of text with smaller sections or subsections within larger ones (like I did above).
Adding Images and Multimedia
Adding images and multimedia to your press release is a great way to increase its visibility, as well as make it more engaging for your audience. However, you should make sure that the images you use are high quality, relevant to the content of your release and not copyrighted.
In addition to using images in general, adding video clips can also be helpful if they fit within the context of what you’re writing about. For example:
- If there is something unique about a product or service that would benefit from being seen on video (such as an exclusive look at how someone uses it), then adding videos into your release might help advance its effectiveness.
- Videos may also help encourage people interested in learning more about what they are reading/hearing/watching by providing visuals that go beyond text descriptions alone (eg., pictures).
Creating Headlines and Subheads
The headline is the first thing that will catch your readers' attention. It should be short and to the point, but descriptive enough that it can't be easily misinterpreted. You'll want to make sure your press release submission sites headline is active so that it tells readers exactly what you're going to say in your press release. Avoid using clichés or clichés-like words like "new" or "revolutionary." Instead, use numbers if possible—for example, "Number One!" instead of simply saying "number one!"
Also, avoid using numbers as part of a headline; this makes it look like an advertisement rather than journalism (unless you've done so intentionally). If you must include numbers in your headline, try adding them after each number when creating subheads below them: 1st place at $100 million total sales last year; 2nd place at $100 million total sales last year; etc...
Writing the Opening Paragraph
The opening paragraph is where you should begin to tease out your story. You'll want to be as specific and detailed as possible, using numbers if possible. The opening paragraph should include quotes from the company or CEO, experts in the field, or even other press releases that have been published about your company before (if there are any).
Include a quote from an expert who has worked with you before! This way, people will know exactly what kind of experience they're getting when they read this piece of content.
Writing the Body of the Press Release
The body of your press release should be a few paragraphs long. It contains the most important information about your story and is written in a journalistic style. You can include quotes from sources, but make sure they are relevant to what you're saying, and don't just say something like "we have been working with XYZ on this project for some time now".
Writing the Boilerplate Text
The boilerplate text is the same text that is used in all press releases and it should be short, to the point, and informative. This is the part of your press release where you can get creative with how paid press release submission sites you present your news or share an update on a company's latest activities. You can also use this space to provide information about yourself or your organization that might not be included in other sections of the document.
Maximizing Distribution of Your Press Release
The best way to maximize your press release’s distribution is through the following channels:
- Reach out to the media. Reach out and ask them if they would like to cover your story, whether it is an article or a webinar about something related to what you do for a living. If you don't know who the journalists are at each outlet, try reaching out on LinkedIn or Twitter with relevant hashtags (e.g., #entrepreneurship) and see if anyone responds!
- Reach out on social media platforms like Facebook, Instagram, and YouTube using one of our templates above as well as contact us directly via email at support@prnewsxpressreleasetemplatex1onlinestore [dot] com
Submitting Your Press Release to Different Channels
- Submit your press release to the news aggregation websites. These sites will consistently publish stories based on newly released media releases and can be a good place to start if you're looking for a quick way to reach a wide audience.
- Submit your press release to social media sites like Facebook, Twitter, and LinkedIn. You can also submit directly through these platforms' own submission forms or use services like Hoot Suite or Buffer that will automatically post your content when it's ready to go live online.*
- Email newsletters are another great way of reaching new audiences with your story; they tend to have high open rates which mean more people will see it than if it was published in an article format (which often requires paying).
Submitting to News Aggregation Websites
If you're looking to submit your press release to a news aggregation website, there are a few things you should keep in mind.
First off, make sure your press release is formatted correctly. You'll want to check pr submission the formatting of each section and make sure they're properly aligned with one another—no stray spaces or extra carriage returns here!
Secondly, it's best if your is longer than 5 characters long so that Google doesn't penalize it as spammy content. A shorter URL won't help either because most search engines consider anything more than 20 characters off-limits for advertising purposes; so even if someone who searches for "free" finds this article through one of these aggregators (and we hope they do!), chances are good that other users won't find it unless they've already visited their site before reading this particular article anyway...which means we might as well just call ourselves authors instead :)
Submitting to Social Media Sites
Social media sites such as Facebook, Twitter and LinkedIn are all great places to promote your press release. These are the platforms where journalists will be looking for newsworthy items and you can reach them quickly with a simple Facebook or Twitter post.
Social media has become an essential tool for journalists because it allows them to share stories with their followers in real-time. The best part about social media is that it's free! So if you're looking for ways to get your press release seen by more people, social media should definitely be included in your strategy.
Submitting Email Newsletters and Traditional Media Outlets
Once you have a written press release, it's time to submit it. You can submit emails and traditional media outlets through email-based submission services such as PR Newswire.
If your publication isn't listed on their website, don't worry—you can still try them out! Simply fill out their form with all the information about your project and submit it along with a PDF of your press release (or link).
Some publications may offer free trial subscriptions for those who submit press releases are just starting out or don't have much experience writing content for them yet. Be sure to let them know what kind of content they're looking for before submitting anything so they'll know how long they should let their trial period run if necessary."
Write your press release well, so that it is easily picked up by news organizations.
Your press release should be written in a way that makes it easy for reporters to understand. You will want to use simple language and avoid complicated language or acronyms if possible. If you can't get your point across in plain English, then don’t try!
The best way to ensure that your press release is newsworthy is by making sure it contains information only the public needs and wants to know. This means focusing on something specific: an event such as an anniversary or birthday; a product launch; a new business partnership; etc., rather than simply announcing “we have submit news release opened our doors today” or something similar (unless this would be relevant).
It's also important not only what type of media outlet you send it out too but also when - ideally right after something happens so there's no delay between receiving news about itself being published online instead after having been written up locally first by someone else who wrote down everything they could remember from attending events himself/herself."
Conclusion
In this guide, we’ve covered everything you need to know about press releases. We hope that it has helped you understand what they are and why they are important for your brand. Remember that the key is always to be original in your thinking and leave room for creativity! If you need help writing a press release or would like more guidance on how to use them effectively, contact us today at [email address].
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