VIDEO PRODUCTION

WHY USE VIDEOS

Corporate videos are a relatively easy way to help build consumer trust, develop brand identity, train staff, explain complex products, and much more.

With corporate video production and viewership on the rise, more business executives are starting to consider videos as a necessity in their marketing plan, and their day to day operations. A recent study from Forbes stated that 75% of business executives watch work-related videos on business websites at least once a week. So, just because you’re a B2B business doesn’t mean you have to stick to the old methods of white papers and webinars to reach your target audience. A lot goes into these video productions and they can take a variety of shapes, so here’s a little more about how we tackle them
PROJECT BRIEF

From the beginning, our team assigns a dedicated producer who directs the project from the kick-off to the final delivery. Dustin Hill Productions collaborates with our clients to map out their creative vision and explores strategic techniques that would best tell your story. We pride ourselves on our ability to connect with everyone that we work with and best understand their message.

In our production pipeline, we work closely with our clients and educate them on what to expect during the production process. As our clients come from different industries, each project is unique and requires tailor-made solutions for our clients. During the production process, there are several stages what require client feedback, and we will inform our client at the beginning of the project.

Our producer would generally ask the following questions at the start of the project:

– What is the purpose of this video?
– What is the primary message you are trying to communicate?
– Who are your audience?
– Where will this video be displayed or how will it be used?
– Are there existing videos internal or external which you like?
– How much do you have to spend on the video production?

With these information we would be able to help draft out an idea of how the video should be delivered. As these information helps guide our team in making the following decisions with our clients.

– The expected length of the video
– Copyrighting and Commercial rights
– Need for live action, 2D animation, Visual Effects or 3D development
– Style and tonality of the video
– Brand assets

STORYBOARDING

With the concept and script developed, we proceed to develop panel by panel scenes of the story. This helps visualize how the story would look like and what is involved in the production. In the storyboard, a technical description of what is happening, what the actors are doing or occurring visuals will be written or illustrated.

Generally with the storyboard done, we would be able to understand these information for the production:

– Number of shots and scenes required
– Number of talents required in each scene
– Live action footage, 2D Visual Effects or 3D development is required per scene
– Camera angles
– Lighting angles
– Scene location, timing of day and props

The goal of this process is to gather all the visual building blocks in order to begin production. This is also a vital phase of production that we seek feedback with our clients to make sure both parties are aligned on the same page before moving forward. Storyboarding is also the final step in post-production, whereby tweaking of script, concept and story typically happens to rectify issues.

https://dustinhill.com.sg/discover/video-production-services-singapore/