Growing twenty times in few years' time might come across as an unreasonable dream; however, the ambition to do so is perhaps more of a product of Tally's unrealised ambitions than a statement of overconfidence. After a long road dented with struggle, success and then some huge mistakes, Tally seems to have discovered itself and sees no reason why it shouldn't take the open road ahead in an alarming speed. The company's founder seems to be clear on his priorities for the company this time around. According to him it's quite easy to make money but not that simple to create an impact and if the company succeeds in doing so, it's natural that the money will flow in.
Tally's flagship software, ERP 9, is widely considered the best accounting package available to businesses today. Its ease of use and capability to impart real time information access, thus allowing up-to-date cash flow analysis and offering capability to better understand the numbers behind a business on an ongoing basis are what make Tally unique in India. Today, its product has an 80% market share and as per Mr Goenka, manual book keeping is the only competition. Though financial accounting is a global product, it's extremely unique for every market.
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