Marketing and advertising companies all over the world been ahead in making optimum usage of technology for promotional purposes. It doesn’t matter whether the marketing company is in Syria or South America, they will always strive to stay a step ahead by making the best use of latest technology. Along with better promotion, all these technologies have played a significant role in evolution of creativity. The inculcation of new norms has given a new face to creative arts which means an artist working in a advertising agency in Syria can create a completely new trend that can lead markets of America, Australia, as well as South East Asia.
Creativity and advertising have come a long way in last 100 years and unlike other norms of industrial world that killed creativity, advertising has actually improved the creative world and helped in emergence of new trends and artforms. In this write up we will be covering a few old pages of this book and see how beautifully the union of advertising and creativity has bred new results.
- The Print Phase: Print space was valuable - it was about tapping the capability of daily papers. Magazines came in later, and claim to fame magazines took after. Presently, imagination included restricting the attempt to make the deal inside an inch-by-inch space. These advertisements once in a while left anything to the creative ability - the emphasis was on the item, and a strong, clear duplicate was constantly given. No whacky thoughts were permitted here, as you may have assumed. These were the times when individuals read the fine print that was a part of the promotion.
- The Jingle Phase: Radio had countless snared on to it, and publicists understood its potential soon enough. The primary radio business was broadcast path in 1922, and has since relentlessly produced noteworthy jingles in a steady progression. Keep in mind this? The prevalence of radio took a beating when TVs burst on to the scene, nonetheless, this was just impermanent.
- Overtaking Of technology With Emergence Of Television: Innovative progressions have made the world we're living in today, that is overflowing with corporate greed. Ads are wherever we look - in daily papers and magazines we read at breakfast, on the radio as we drive to work, on boards that can't be missed from our office windows, on napkins in bars that we visit for a night drink, on TV when we're eating, and also the immersion on the Internet.
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