Nike brand new magista 2nd generation release, of course, to be vice president in charge of footwear with Nike Football Max Blau to a face to face interview, published two years after the talk wild card, like how will bring a new chapter for us. Max Blau closely with professional players and designers in the ghost cards second generation development, the latest wild card for the second generation, who have the final say.
Q: Nike Magista Soccer Cleats has been published for two years, for a generation of success What do you think?
A: great! 2014 wild card generation release, we first used Flyknit fly weaving technology, and draw a lot of experience. For better or worse, we are slowly turning it into a ghost card supporting the 2nd generation change. Over the past two years it was very successful, so that we continue to learn and to work closely with the players and gather feedback, which is their favorite part and which parts can be upgraded. So I am proud that the past two ghosts brand is a great start.
Q: Magista generation has become a symbol of this series, you surprised ghosts brand high-top design so quickly become a regular configuration?
A: To meet consumer demand for us hard, especially now that the younger generation of acceptance very quickly. However, we believe that low to help Opus II soccer shoes are still a key part, of course, is a wonderful player himself will choose. We are concerned about the degree of Magista Opus II is as much Obra II, but have to admit, now replaced by high to help low to help more and more players.
Q: If a small dress shoes to help low 30+ players into Magista Obra shoes is not proof that great pair of shoes?
A: Of course! You will find some players like to have a collar soccer shoes, there will be some players insisted on wearing low-cut versions, such as Iniesta. He tried to help too feel very good version, but grew up mostly wearing shoes to help low difficult for him to change. But the younger generation is faster acceptance, when we go to the academy study, you'll find high-top shoes, football has now become the standard configuration.
Q: Let all the players are wearing high-top version of the shoes is not a goal Nike?
A: No, we fully accept the existence of two versions. For me it's like the auto industry, there are two versions and four versions of the car, you have to do is to provide such options, consumers have their own choice. We need two versions exist, it will be two versions of the innovation efforts. Although this will increase some of the workload, but it is valuable because consumers have such needs and expectations.
Q: whether the second generation ghost cards more important than a generation?
A: In my opinion the key is to meet the status quo and future trend of the game, but I think the wild card two generations of football match in midfield Playmaker very fit. Playmaker, midfield, in my opinion, it is more suitable for wild card 2 generations. If Russia 2018 World Cup, playmaker style of play and the 2014 World Cup has changed, and I would not be surprised, our task is not only to keep up the pace of change of these players, in fact, we try to go beyond they, in order to ensure that we provide these Playmaker football shoes become the most accurate tool.
Q: Nike launched the first version of the high shoes football shoes collar, which shocked the whole football equipment market, while competitors have now launched their own collar technology, What is your opinion?
A: I work in the shoe department for a long time, very fortunate to participate in a number of successful projects, you say these sometimes happen, but we put him as the price of success. I often say that we need to focus our competitors no longer follow that day, because if they are still chasing our pace, explain our decision is correct and working. I take this as Reed, we will do now is work into the new class, which is not related to the retail market or competition, but need to keep focus on the game, long-term contact with the players, this is the secret of our progress .
Q: Tell us about Nike Magista II bar.
A: First and foremost, we would like to use the possibility of Flyknit breakthrough, this is a very interesting challenge but also allows us to explore their potential, but also for the near future to prepare the product. We focus on this pair of shoes creative mind - the midfield players, they bear the main challenge comes from the speed and confrontation, but also by the space challenges. Modern football to ponder the left midfield players getting smaller and smaller space, so precise and neat essential.
So the challenge we face is how can in the shortest time so that your feet more information to the brain, allowing the players to make quick judgments, which became the reason texture Flyknit uppers appear with. And this time there are upper internal texture, let your legs be significantly induced, so that players can make better decisions - we call it the shoes contact the brain, we used to always say that shoes and feet, shoes and golf course, sneakers with football, and now we are discussing the shoes contact the brain. "
"If you use your hands touch Magista Obra II soccer shoes, upper peaks and troughs in the upper outer side is almost identical to the traditional soccer shoe uppers should remain flat to ensure a better ball feeling, but the second generation ghost cards very special, the upper 1% to 5% of the height of the gap can be very different in the professional arena! "
Speed is now no longer confined to a series of shoes, position and style of play today, every player wants to become more speed, so the wild card two generations outsole spikes to a synthesis. The key element is to keep the original flexible steering, and the other elements of the forefoot spikes more conducive to accelerated and then ease the palm Spike brakes. At the same time the new outsole than the old weight loss by 30%.
Dynamic collar We also made a change, not just about stability and protection, is also considered for the senses, the better shoes and calf seamless connection, remove excess interference.
Q: When did you start developing the second generation of ghost cards?
A: Nike Magista from one generation to board the 2014 World Cup, we began the second generation of R & D work, then we've got to make the texture in the upper, the shoes with the brain linked to creativity, we spent a lot of time to talk with the players how they are perceived by the shoes of football.
Q: it is said that the color of it, we can not help but ask.
A: starting with the impact of color is not just visually. I think this design is very intuitive and does not need much explanation, we called thermal map. He indicated which parts of the feet touch the ball up to the most frequent innovative thermal performance of a visual diagram of the most critical parts of the shoes.
Q: Why not after the European Cup before the release of the second generation ghost cards it? ,
A: We have a clear schedule this year, Nike Football has a lot of innovation, first Tiempo series, to the Anti-clog, then Mercurial, so we hope that these innovations will be distributed in different time periods, so that consumers can have full the time to digest. We also believe that before the Rio Olympics and five European leagues start should also have a major release.
Q: Nike's 2016 incredible, crazy how you look at the past seven months?
A: This summer, Nike and Nike football great, very successful Tiempo publishing and technological innovation summit, Ronaldo Champions League final on penalties to win, Chile obtained a special cooperation money Copa America, Neymar and Jordan, Portugal won the European Cup the final two teams are sponsored by Nike, and now there are two generations of ghost cards release. All things looks very smooth, but it is our professional and hard work to ensure the smooth occurrence of these things!