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Trend 1: COVID-19 is a concern.
"We now know we will co-exist with COVID-19 at some point in the foreseeable future with no hard stop," Rick Pollack (President and CEO of AMA) writes in the AMA’s 2022 Environmental Scan. "This will continue affecting not only the nation's health but also the ability hospitals and health system to improve it... if not transform it."
COVID-19, as one might expect, is a constant theme in healthcare trends for 2022. Its impact on the industry over two years and its ongoing impact are both reasons why it is so prominent.

As the world becomes more digital, it is not surprising that tech-savvy professionals are in high demand. You must have the right skills to be an IT professional and enjoy a fulfilling career. Businesses are constantly evolving at the same pace as technology.

Companies are looking for people who can meet their current skill needs. It's no surprise that most IT jobs require tech skills.

You are here because you want to make a career change or just get started in this field. Here are some recent breakthroughs in technology that you should be keeping an eye on.

1. Social listening
Social listening tools are not new. Social listening is a new trend in market research. The Metaverse may be one reason. It can help you to promote your customers online.

Real-time is another important qualifier. You will be able to distinguish yourself from your competitors with real-time social network competitive analysis. It is important to be aware of whether your customers link your content to a negative issue.

1. Mobile Health (mHealth)

1. Artificial Intelligence
AI replaces traditional labor-intensive, time-consuming and expensive processes in healthcare by providing rapid, remote, and immediate solutions for diagnosis, treatment and prevention. HealthTech startups create software platforms, APIs, and other digital products that extend the benefits of AI. Artificial intelligence is used in many areas of healthcare, including clinical workflow management, advanced surgical assistance, and medical diagnosis.

How can a company improve its products and services in order to meet customer needs better? You need to get to know your customers.

Market research should be an integral part of every business strategy. You can find out who your customers really are, what their needs and wants, and what your business should be doing to meet those expectations by conducting the right research. Market research is not only extensive but also important.

As with most aspects of modern life today, the market research industry has seen a dramatic change during our COVID-19 pandemic. Although most principles of market research are still valid, global brands have had to adapt their research methods in order to meet the "new reality".

Market research generally begins with a wide-angle view of the market's influence spheres (including changing customer behaviours and emerging industry trends). Then, the research zooms in on specific details within a target audience.