Best Practices For Writing A Business Press Release
Introduction
A press release is a formal, written statement that can be sent to the media for publication. Journalists will often contact you directly if they think your story is worth covering, and even if they don't then it's still a good idea to write an effective business press release because it will help with future communications with journalists.
Make It Newsworthy. If you want journalists to cover your story, it needs to be relevant to their audience and newsworthy.