The Evolution of SEO Agencies During the Digital Marketing Era
Along with the further advancements of computer technology and internet, the early 1990s also marked the beginning of digital marketing (https://enterprisewired.com/the-history-of-digital-marketing/). As websites started evolving, so did the process of improving their visibility in the search engine results pages, which nowadays goes by the name of SEO (search engine optimization). This tool is used to improve the structure and content of a website, its ultimate goal being to drive the kind of unpaid (organic) traffic to said website.