If you are disappointed with the performance of your website and disheartened with the superior rank of your competitors site, then the solution to improve the ranking, traffic and credibility of your site lies in an online marketing strategy, called SEO (search engine optimization) services. You can hire an SEO company as per your organization’s budget. These companies offer basic SEO packages for the improved rank and the visibility of your website. Some of the services included in a basic SEO package in India are -keyword research, SEO documentation, review report and footer. However, before selecting SEO package, make sure that there are provisions for monitoring the different stages of the campaign.