On page SEO is the crux of all search engine marketing campaigns. On page SEO techniques make your website search engine friendly. SEO experts work along with website designers, web developers and content writers who evaluate your web page and do on page search optimization. Some of the popular on page SEO services include -keyword research and analysis, optimization of meta tags and html code, formation and optimization of unique contents, internal linking structure , anchor text optimization, optimization of website and page architecture, making of Google sitemap in XML, HTML and text format and fixing of duplicate and broken links.