With Broadcom, Marvell and other chip giant quit, cell phone chip industry ushered in the era of oligopoly, and the competition situation was getting worse. Recently, following the flagship Qualcomm Xiaolong 820 success message about the next generation of Snapdragon 830 began to emerge; MediaTek active membership by the sights Helio products Qualcomm dominant 4G market; then shouted Spreadtrum Communications 2016 shipments of 600 million sets of films, the goal of which 100 million LTE chip chip set. In addition, the focus of market competition between the leading manufacturers from the past, "grab the low-end market" to "high-end competition for" fight of the products from the "(within) nuclear war," turns to "advanced technology" and other competition.
Extending towards the high-end market competition
Qualcomm's flagship product Xiaolong 820 achieved in 2016 good results, just released in July in the series of new Xiaolong 821, less than a month, news about the next generation of Snapdragon 830 again surfaced. Allegedly, Xiaolong 830 codenamed MSM 8998, we will use Samsung's 10nm process technology, while incorporating more advanced LTE Cat.16 network mediator, theoretical downlink speeds of up to 1Gbps, products are likely in 2017 officially onto the market.
Qualcomm not only in continuing to strengthen the effectiveness of the brand's flagship product, Spreadtrum Communications in February this year MWC exhibition officially launched SC9860 after the publicity this has also been the focus of 64 8-core LTE chips. Li Li, Spreadtrum CEO Tour, said: "You can see the product before Spreadtrum has been low-end market, and now we'll take the high-end market force."
MediaTek, according Huaqiang Electronic Research Institute research director Pan Jiutang microblogging analysis, the second quarter of this year in the Chinese mainland market, MediaTek 4G chip shipments for the first time more than Qualcomm. This is mainly due to MediaTek Helio series in the end product, online and offline brands have achieved good results.
10nm process into a new hot spot
Couple of years ago, the most representative of the smart phone chip dispute, was undoubtedly the "core war." Many consumers are still fresh. But with the increase in processor performance, especially in the mobile phone chip makers currently on the market are strong R & D capabilities, a simple "core dispute" has been difficult to widen the gap between them, leading to the Battle of the core has cooled.
Accordingly, the recent mobile phone chip manufacturers on advanced manufacturing processes have become increasingly fierce competition potential, advanced technology is becoming the smart phone chip maker Competition own power positions, after the 14/16 nm node, 10 nanometers is becoming a several giants the focus of the next wave of competition. On the one hand, the smart phone chip maker is so active use of advanced technology, the technology has urgent needs. Spreadtrum Deputy Koichi contained in an interview with reporters, said that, in general different chip manufacturing process technology will lead to changes in chip performance, process smaller, more per unit area can be integrated in the chip, the chip will enhance performance, as smaller chip manufacturing process also means lower power consumption. As the smart phone on energy consumption and on the demanding size, low power consumption even if the ultra-low-power design techniques and abilities, will determine whether the product has been applied in a mobile device. The advanced technology is an important means of reducing power consumption, reduced-size. Let more light power of high-end chip, mobile phone manufacturers will help to improve the product price and competitiveness. On the other hand, the advanced technology production capacity is relatively tight, with a current global 14/16 nanometer production capacity foundries only Samsung, Intel and TSMC three 10-nanometer production capacity is expected to be in 2017 before pulling out. Seize the advanced production capacity, it will be opened and the distance between the opponents. At the same time, this is a good means of propaganda.
Currently manufacturers comprehensive news release out, MediaTek Helio X30 processor chips will be the first quarter of 2017 production, using the TSMC 10-nanometer process; Qualcomm Xiaolong 830 will use Samsung's 10-nanometer process; Samsung Exynos 8995, T will also use 10 nanometer technology.
5G will be the next wave of struggle
Rushing to ride the next wave 5G Express, it is the mobile phone chip makers are the future of the market layout. Recently, Qualcomm CEO Steve Moran Cove published on the company's blog 5G vision, called 3G, 4G will connect people together, and 5G will make all objects are connected. Moran Cove also said Qualcomm will use the prototype system is involved in Pre-5G test for 3GPP's 5G New Radio (NR) contribute to standardization. The chairman of Qualcomm China, Meng had said in an interview with reporters, he said: "Qualcomm in the wireless field, including OFDM technology, has accumulated many years of experience we have the ability to do end-to-prototype build and test the system, so that it can. when testing the next generation communication system, relative to other companies, with the ability to achieve earlier. with these accumulated research and development and have in the past, Qualcomm can quickly enter into the development of 5G. in China, we are also among the first to participate in China one of 5G mobile joint innovation center of the enterprise. "
Koichi Vice President of Spreadtrum Communications Global said, Spreadtrum will change the past, 5G terminal chip development lags behind the introduction of standard practices to maintain and develop a standard chip synchronization, which in 2020 will be introduced in line with Spreadtrum 5G standard terminal chip. This synchronization time point and a time point other international mobile phone chip manufacturers. Co-director of Spreadtrum Communications Strategy Peng said that now 5G standards still being worked out, everyone is doing research and development of key technologies and confirmed. Spreadtrum's strategy is to remain in the first camp. From the current development of the international situation, 5G possible to carry out certain pre-commercial in 2018.
The global smart phone chip market more competitive, "oligopolistic competition" The trend has been very clear. When able to survive after the mobile phone chip manufacturers have shipped hundreds of millions of pieces per year, along with a strong development capacity, manifestation of market competition and had also vary. If the "warlords hegemony" period, the focus of competition vendors focus more on low-end market, the collision "oligarchs" between the DPRK continues to extend high-end market. "Now mobile phone chip makers generally began to pay attention to the high-end market, only to seize the high-end market, will it be possible to enjoy higher profits." Sheng Ling Hai Gartner research director.
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