Step 1 is your headline. You are going to Your Income Profits Review find that this is where you have to be careful with your promotion. You don't want to be guilty of pushing hype but you also don't want to be guilty of not getting enough attention. One suggestion is to go to Google search and type "world's greatest headlines" The SERP will give you a list of sites that will have really good examples. You can use these examples as a guide. Just pick out an example that you like and rewrite it using most of your own words. A good thesaurus will help you with this. You can use thesauruses for free online. Just Google the word thesaurus. The important thing here is to get someone's attention and cause them to become hooked. Don't be afraid to make promises that you can keep. Promises to solve a problem or promises to get the reader what they want. Be very direct and be very blunt when writing a headline. The success of a sales letter, newsletter, email, etc. is determined 80-90% by the headline.
Step 2 is your opener. One of the things that you would want to use as an opener is a hook. Something that will draw people in. The Copywriter's Guild gives the example of the one-legged golfer as a hook. A hook would be something that is startling that draws people in. You could also use a story as an opener. Another way to open would be to start off with a claim of the product or services ability. For example, "if you want to lose weight with any diet try our supplement." If your targeted group is a group that would feel victimized you can start out with an empathy statement. For example, "Don't you just hate it when bill collectors ignore your privacy rights and call you day and night?"
Step 3 is a continuance of the headline and the opener. It goes into detail about the hook. In the example of the one-legged golfer it would continue the story by telling a little background about the golfer. How he practiced every day, etc. If you use an empathy opening you could also use a continuance. To continue from the empathy example used in step two you could say something like "I know this guy named Joe who is a debt collector. He brags all the time about all the private information he is allowed to dig up about the debtors and how he catches them at the most inconvenient times. The continuance is a way of telling a story and really getting the reader emotionally engaged in your copy. Remember that people buy based on emotions and justify their buying decision with the facts.https://americansreviews.com/your-income-profits-review/
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