The new packaging technology is boosting the consumption growth of plant-based milk coffee. The plant milk represented by oat milk is growing to a new force in coffee industry. The combination of plant milk and coffee, coupled with advanced coffee filling machine technology such as micron grinding, enzymatic hydrolysis and aseptic filling, not only innovate a new experience on the taste of coffee, but also better the aroma of coffee. At the same time, it also broadens the consumption scene of plant milk.
With the gradual increase awareness of healthy eating, especially special events affect. A healthy and nutritious plant milk sales is increasing rapidly, opening up a vast blue ocean consumer market. Among them, plant milk represented by oat milk recently becomes more popular among the coffee. The combination of plant milk and coffee, coupled with advanced production technology such as micron grinding, enzymatic hydrolysis and aseptic filling, not only innovate a new experience on the taste of coffee, but also better the aroma of coffee. At the same time, it also broadens the consumption scene of plant milk.
Coffee Sales Growth Spawn New Products
In recent years, the scale of the China coffee market continues to expand. The data shows that since 2015, the size of China’s coffee industry market has been increasing. In 2015, the size of China’s coffee industry market was small, only 70 billion yuan, or US dollars about 11.11 billion. In 2020, the size of China’s coffee industry market was 300 billion yuan, or US dollars about 47.62 billion. It is expected to will reach 1,000 billion yuan in 2025, or US dollars about 158.73 billion. With the increasing demand for coffee and new tea booming sales, the coffee market began to expand rapidly and attracted many enterprises to join.
In this situation, both new entrants and old coffee brands inevitably face fierce competition. Based on this, some coffee companies are actively innovating products to meet the diversified consumption needs of young people who are in pursuit of creativity, novelty, health and new tastes, because these young people gradually become the main force of coffee consumption. For example, some companies adopt Mini canned packaging design, flying saucer-shaped packaging design and traditional health-preserving Chinese medicine coffee which combine the consumption demand of healthy diet.
Black Coffee + Plant Milk
According to the “2021 Youth Coffee Consumer Trend Insights”, with fast coffee consumption moving towards health and quality upgrades, consumers are becoming more and more concerned about quality of coffee’s “partner” milk. Plant milk becomes a new popular choice for coffee lovers. For this reason, many coffee brands carry out product innovations and launch “plant milk + coffee” combination products to attract more consumers.
The report shows that the concept of “black coffee with milk” remains unchanged, however the emphasis on milk is quietly upgraded.
With the upgrading of fast coffee consumption towards quality, consumers are becoming more and more particular about the quality of milk in milk coffee. Plant milk represented mainly by oat milk has become the most influential coffee “companion” nowadays, and its consumption has increased nearly fourfold.
Oat milk + Quick Coffee
In addition, oat milk and fast coffee have become a trendy new flavor for young women who are light and luxurious.
2021 Youth Coffee Consumer Trend Insights | CBNData
2021 Youth Coffee Consumer Trend Insights | CBNData
The report shows that among the people who buy too fast coffee and oat milk at the same time, nearly 90% are female consumers. At the same time, young consumers are also dominant. For example, the post-85s, post-90s and post-95s generation together account for over 60% of the market share. More interestingly, more than 90% of female consumers prefer to buy quick coffee and oat milk online.
It is said that more than 50 boutique cafes in Shanghai launched creative plant-based milk coffee. The plant-based milk coffee products based on oatmeal plant milk emerged one after another. However, some companies choose almond milk and add erythritol and brown rice powder to it. Enzymatic hydrolysis of brown rice increases the sweetness, while erythritol is used as a sweetener without adding calories. This can satisfy consumers’ expectations for new coffee flavors and demands for nutrition and health.