Atmel after the acquisition of Microchip's main product line intact

The acquisition of semiconductor industry continued wave, but after the acquisition of product lines and organizational restructuring, is the key to success after the merger. Microchip (Microchip) in April 2016 to complete the acquisition of Atmel (Atmel) case, and now the product line integration plan has begun to promote. As the original product line of the two sides there is a considerable complementarity, so the micro-core decision, both sides of the original main product line will be intact, continue to supply to customers.

Ganesh Moorthy, chief operating officer and chief executive officer of Microchip, said the company has been committed to providing a total solution for the platform, rather than focusing on a single core. As a result, Microchip will continue to implement core-neutral policies, continue to supply solutions based on MIPS, ARM, and continue to invest in Microchip PIC32 and Atmel SAM 32-bit products. At the same time, the company will continue to 8-bit PIC and AVR MCU product family to provide support and investment. As for the development tools, the micro-core in the foreseeable future will continue to Atmel Studio 7 and MPLAB X provide adequate support.

Moorthy stressed that the company will continue to adhere to years of consistent adherence to the customer-centric philosophy. As long as customers have to use specific components of the demand, the micro-core will continue to provide the corresponding products. bsm50gd170dl

Overall, the microchip and Atmel's product line in addition to serial EEPROM product line overlap is high, in analogy, security chips, Wi-Fi and other fields, almost no product line overlap problem. However, Moorthy pointed out that, even if the EEPROM product line overlap is very high, the micro-core has not terminated any product line of the plan, all production of products will continue to supply. As for the low degree of overlap of the product line, naturally there is no termination or shutdown of the project.

However, the micro-core and Atmel after the merger, the micro-core will have a more complete low-power, parity 32-bit microcontroller product line. Does this squeeze the living space of 8-bit microcontrollers? Moorthy makes it clear that the company will not reduce its investment in 8-bit microcontrollers, and that some applications on the market still work best 8-bit microcontroller products, and the demand for these applications a few. fs50r12ke3

Moorthy analysis, 8-bit microcontrollers with 5V voltage support, anti-noise, ultra-low quiescent power consumption, simple programming features, for many embedded control applications, is still the best choice. With the number of bits to the modern micro-controller product segmentation is not appropriate, peripheral function is in line with the application requirements, is the customer to select MCU products, the most critical considerations.