their differences, and starting the season on-time this year.""But in terms of the planning assumption, we backed, at least in our thinking, the NBA Live Mobile Coins most conservative assumption, meaning no season. We're optimistic it can be better than that, generate further upside.The 2011 version of Madden sold 5.5 million copies in last year maybe not the powerhouse that FIFA (with sales of 11.5 million units worldwide) has become, but still a highly respectable number. And while the
might not command the year-end sales charts as strongly as it used to, its a critical part of EAs annual lineup.But should there be a lockout that lasts any substantial length of time, analysts expect the numbers to Cheap FIFA 18 Coins take a big hit. Michael Pachter of Wedbush Securities says he expects sales of Madden will be down 50 percent if the season is canceled completely, but will see no negative effects if the season starts within two or three weeks of its normal start time.Youve got to
the hardcore guys will buy it because it will have all the new features, he says, referring to fans who buy the new installment of the game each year. But the irregular buyers [of the franchise, who only buy every few years] probably wont.The potential sales hit comes as Electronic Arts is still reeling from its stumble with NBA Elite last year, a move that opened the door for Take-Two Interactive Software to significantly grow its lead in the basketball space. For so long, EA
tied up the sports category, says Billy Pidgeon, senior analyst at M2 Research. Theyve been chased by Virtual Concepts for some time on the NBA side and now [that developer] virtually owns [the space]. The fact that the NFL could cause them to take a hit on the football side is troubling.While sales have fluctuated somewhat, Madden is still one of the most dependable titles in EAs collection. Thats due, in part, to the fact that it is one of the few annual titles in MMOGO
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