The digital world is taking over, and it’s not going away. In fact, it’s growing at an exponential rate. According to a study, the number of internet users worldwide will reach 4 billion by 2020 — up from 3.7 billion in 2019. Additionally by 2022, the number of online shoppers is expected to reach 2 billion people.
With so many people shopping online and buying products online, it’s important for small businesses to have a website.
A study showed that 23% of small business retailers still don’t have a website in 2022 (and they need one). It’s also found that only 15% had never had a website before this year. That means more than half of small businesses do not have websites or have never had one before this year!
- Online presence is almost a necessity.
If you want to be able to reach out to customers, you need to have an online presence. You can use social media sites like Facebook and Twitter, but other platforms work as well. A website is often the best way to go because it gives you more control over how your business is represented online.
It can give you an edge over competitors. You may have heard the saying, "If you're not online, you don't exist." That's true for businesses. If your company doesn't have a website or social media pages, prospective customers will be forced to find the information they need elsewhere — often from your competition.
- It can give you an edge over competitors.
Online presence gives you an edge over your competition in several ways. First of all, it allows you to reach out to customers who might not be able to find your business otherwise – maybe they live in another city or state and don’t know where your shop is located, or maybe they simply don’t know about your business yet! Second, having a strong online presence makes people more likely to trust you as a business owner and therefore more willing to buy from you (or recommend you). Finally, having an established digital presence gives people the confidence that if something does go wrong with their purchase that there will be someone there to help them resolve whatever issue arises.
- A website can generate more sales and clients.
The first benefit of having your own website is that it will help you generate more sales. A website allows you to display products and services in an attractive manner. You can also include testimonials from previous customers, which will add to the credibility of your brand. A website can also show off your expertise, which makes it easier for people to trust you. If your site has a blog or newsletter, then it's even more likely that people will want to work with you because they know you'll be regularly updating them with new content.
- Keeps you in charge of your business presence online.
A website gives you control over what information is shared about your business online. This is particularly important if you have sensitive information about employees or customers that must be protected from hackers or other cyber criminals who may try to access it.
Reduces overhead costs of advertising by putting all of your information on one platform instead of having multiple ads across different platforms such as Facebook, Google AdWords, etc., which can be costly.
No matter what kind of business you run, having an online presence is beneficial on many levels.
Though it's still beneficial to reach out to people personally, having a website with your content can go a long way to improving your visibility and credibility. No matter where you are in the world, having a business of any kind will always have value—and the Internet is just a way to increase that value without stepping foot outside your office door.