4 Key Points For Optimizing Your Website

Have you been considering website design for your company's site? Has it been a while since you've made changes, and it's time to update it to something more modern? If so, you likely want to know teachers that can get you the most bang for your buck. After all, there are tons of things you can do to your website to make it run more efficiently and produce a better return. Let's take a look at the four key points your website needs to make an excellent splash and dominate the competition.
 
 
Keyword research
 
Your SEO Agency, Charleston SC, should be spending some amount of time doing keyword research. When redesigning your website, you have the opportunity to input keywords in a variety of places. This directs Google to your website and helps customers find you better. Do not overlook the power of SEO when it comes to lead generation. You'll be surprised at how much this one key factor can make a substantial impact.
 
 
Create content
 
With web design, you can't forget about content. This is a great opportunity to tell your customers about your business, what you do, and why they should select your products or services. If your content is basic, doesn't really say anything about you, and leaves little to the imagination, you should consider rewriting. To that, you should also be aware that adding too much fluff is bad also. Lengthy content is good if it gives something to the reader. If it offers nothing in exchange, it won't be doing your website any favors.
 
 
Speed matters
 
When you visit a website where the speed is slow, do you just leave? Chances are you answered yes to this. No one wants to sit and wait anymore. With internet speeds at blazing fast clock rates, it's no wonder. Along with speed, your website should also be accessible for any platform or device. If your website is not viewable or looks janky on tablets and phones, you'll notice an increase in your bounce rate. This is something you don't want, as it means customers are leaving your website.
 
 
Clear navigation
 
If a customer wants to get in contact with you, is it easy? What if they need to be directed to a service page? Is that also easily found? If you answered no to both these questions, then a reconfiguration of your website is in order. Clear navigation is a must. Your customers need to be able to find what they're looking for quickly.