PurviDalvi's blog

Whether you handle a small business or a large corporation, your business’s online reputation is important. How people perceive your company online greatly impacts your business and can make or break your brand. Thus, working with online reputation managers is essential for businesses to stay competitive.

Whether you handle a small business or a large corporation, your business’s online reputation is important. How people perceive your company online greatly impacts your business and can make or break your brand. Thus, working with online reputation managers is essential for businesses to stay competitive.

A badly handled PR crisis can harm companies, driving away customers and damaging brand reputation for years. Managing a negative situation with a calculated strategy can turn a potential crisis into a loyalty-building marketing event. Public relations professionals must respond swiftly and consistently when an event occurs, providing a unified message to the public to ward off potential complications.

One of the biggest challenges companies face is properly narrating their story. Confusing messages fail to position products and services properly or do not speak in a way that resonates with the intended target audience. They can turn the media interest off along with customer engagement.

Every brand wants to succeed and become popular right from inception. They strive to attract clients, stakeholders, and employees to form a strong network and provide the necessary amenities. However, in the age of false information and negative comments, your brand must also build a proper reputation online.

The first step in making your brand a customer favourite is tracking its online presence and reputation. You also need to consider other relevant information that impacts your brand. Only then can you measure the impact of online presence and transform those inputs into actionable steps.

A company is protective and concerned about its reputation. They have set a standard for themselves after facing crucial hardships and learning lessons from their mistakes. Every step was a learning process which made them aware of their strengths, opportunities, weaknesses, and threats. They are trying to create a customer experience by measuring the change required in the services offered and filtering feedback.

Your role in a crisis is critical if you are a PR practitioner. One of your primary concerns is providing expert counsel to the CEO about the organisation’s public response. It would help to consider the appropriateness of the information shared during and immediately after the crisis. If you share too little, you may raise suspicions. Divide too much, and you could create severe liability for the organisation.

In today’s digital era, the web is the easiest and quickest way for people to learn about a small or medium-sized business. When you open a browser and search for anything, you can instantly know what is good or bad about a person, company, or experience. If you have just started a business, you should know what people post about it online.

Brand reputation is the perception customers, employees, partners, and others have of a brand. The stronger the reputation, the more people trust and advocate for it. This perception depends on direct and indirect experiences and factors outside user experience. For example, your perception of a brand gets impacted by the company’s activism, internal employee policies, and partner brand reputations.